M.I.S. Debuts Controversial Music Video On Eve of Mexican Presidential Elections
Today, with Mexico’s historic presidential elections this weekend, Mexican Institute of Sound’s (M.I.S.) is releasing his new music video “Mexico” from the highly-anticipated new album ‘Politico.’ The single will be released on July 10th, with the full album in-stores August 14th.
The music video for “México” by MIS was directed by Jonas Cuaron (Children of Men), brother of Alfonso Cuaron (Y Tu Mama Tambien, Harry Potter), and takes place in Mexico City’s legendary El Zócalo during massive youth demonstrations. The controversial video features the youth protest movement #Soy132 which has recently mobilized in support of democratization of the Mexican media and political system.
The new album, aptly titled 'Politico', comes at a precarious time in Mexican politics, with escalating drug violence and a bitterly contested presidential election.
Camilo Lara, aka Mexican Institute of Sound, explains, “A year ago I woke up and next to my house the police had seized four tons of explosive C-4 ready to be detonated in some kind of violent attack. I found it not only impressive to know that I was sleeping next to 4,000 kilos of destructive material, but that C-4 was in the heart of Mexico City. That same day, I started writing my album, which would later be called ‘Politico’. Mexico is the sum of C-4 explosives and hearts.”
Lara never set out with the intention of taking his personal musical career seriously. At first, Lara was simply creating holiday mixes for friends, but then his friends convinced him that he should take his songs into the studio. At the beginning of MIS, Lara was working days as the president of a major record label while concocting his debut album at night.
Thanks to the critical and commercial success of his breakthrough albums ‘Pinata’ and ‘Soy Sauce’, the accidental rockstar now tours the world performing at major festivals like Coachella and Lollapalooza. While early M.I.S. songs combined a variety of vintage samples into instrumental tracks, ‘Politico’ features entirely original songs recorded with a live band and vocals.
The result is an album of explosive club bangers that bridge worlds between Mexico City, Tokyo, Barcelona and New York, traversing Lara’s wild musical imagination with a witty sense of humor.. The new album also features the song "El Jefe" which was recently chosen as the theme to the new A&E television series about Mexican wrestling, ‘El Luchador’.
As the M.I.S. recording and songwriting process has evolved, so has the live show. It has developed from simply "pushing buttons" to incorporating a full live band. In the past year, M.I.S. has brought the band to rock stages from Denmark to Japan, including major shows at Central Park Summer Stage, VIVE Latino, Lollapalooza and Coachella. Mexican Institute of Sound’s music has also had a wide range of high-profile television and videogame uses, including HBO ‘Entourage’ & ‘East Bound & Down,’ as well as ‘Californication’ and videogames like EA Sports’ ‘FIFA’ soccer series.